Hi, I’m Emily - an E-commerce Trading and CRO Specialist based in Yorkshire.

With a background driving digital growth for luxury and lifestyle brands like Anthropologie, OKA, and Sophia Webster, I bring trading expertise directly to independent brands and retailers.

Alongside my corporate experience, I’ve built and launched tailored e-commerce websites for independent brands across diverse sectors, including antiques, skincare, and aesthetics.

I combine commercial strategy with hands-on execution, transforming storefronts through data-driven visual merchandising, conversion rate optimisation (CRO), and seamless customer journeys. Whether it is unlocking higher basket values, refining product discoverability, or managing your day-to-day catalogue, I help your online store look exceptional and trade at its full commercial potential.