E-commerce Partner: Amanda Caroline Skincare
Ongoing website, ecommerce & CRM management across skincare and aesthetics
Always up to date
✳︎
CRM Campaigns
✳︎
Clinic Updates
✳︎
Connected Campaigns
✳︎
Always up to date ✳︎ CRM Campaigns ✳︎ Clinic Updates ✳︎ Connected Campaigns ✳︎
The challenge
Amanda Caroline operates across two connected areas of the business: its skincare product range and The Secret Door, an aesthetics and wellness clinic in Belgravia.
With products, treatments, promotions, practitioners and customer communications all changing throughout the year, the website needed to be continuously updated and maintained to keep everything accurate, relevant and aligned with the wider brand.
Our aim was to keep a growing digital ecosystem running smoothly, while making sure customers always had access to the latest products, services, treatment information and offers.
The service
I provide ongoing website and CRM management across both sides of the Amanda Caroline business, acting as an extension of the team to manage day-to-day updates as well as larger promotional campaigns.
This includes:
Website management — managing ongoing updates across the Amanda Caroline skincare website and The Secret Door clinic.
Product management — adding and updating skincare products, content and information as the range evolves.
Service & treatment pages — building and updating clinic services, treatments and associated information.
Clinic updates — keeping doctor, practitioner and treatment information accurate and up to date.
Homepage management — regularly updating homepage content to reflect new launches, promotions, seasonal activity and key messages.
CRM management — building, managing and sending CRM campaigns, from regular marketing communications to automated customer journeys.
Promotional campaigns — setting up promotions, discounts and promotional codes across key trading periods.
Rather than treating the website as a finished project, we provide an ongoing service that keeps the digital side of the business moving.
The Outcome
Ongoing management. Continuous improvement.
Amanda Caroline has a continuously managed digital presence across both its skincare e-commerce business and The Secret Door clinic.
New products and services can be added quickly, treatment and practitioner information stays current, and promotions can be launched with coordinated website and CRM activity.
From everyday website updates to major seasonal campaigns, we manage the moving parts behind the scenes — giving the Amanda Caroline team a reliable digital partner they can turn to as the business evolves.